When approached by a government intelligence consulting firm to partner on the conceptual branding of the company, I jumped at the opportunity.
Politics can be complicated; design doesn't have to be. The Partners of the Efiia Group had a vision for their brand and they wanted something different. Efiia came to me with a concept, and I delivered a physical branded space. Efiia is Greek for intelligence, so naturally I decided on a crisp clean aesthetic. It was essential to maintain the classic D.C. architecture in consideration of their government clients, but to also recognize that these spaces needed to foster collaboration and creativity in this government think tank.
Efiia HQ is located in the historic Walker building in Washington, D.C., formally President Obama’s marketing campaign headquarters.
This project was not just about creating a space - it was about creating an idea.
The brand experience of the physical space is consistently represented on all media channels and customer facing marketing.