visual merchandising | digital | conceptual | brand

 

RETAIL Design

From luxury fashion to startups and brand activations, I've designed a diverse collection of retail spaces.

Commercial

Thoughtful spaces designed to provoke creativity and collaboration.

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non-profit

I care! Innovation lies at the heart of both better design and better business.

 
 

Runway to reality.

My experience at Saint Laurent has been incredibly inspirational. Over the last two years I have been fortunate enough to assist in the creative evolution of this iconic fashion house and the transition from one Creative Director to another. From fashion shows in Paris, markets and showrooms, to retail point of sale – I am honored to have participated in defining a creative moment with the brand.

Yves Saint Laurent was such a visionary, he said it best “Fashions fade, style is eternal”. 
 
 
SS2018 Fashion show by Anthony Vaccarello - Paris, France 

SS2018 Fashion show by Anthony Vaccarello - Paris, France 

Rodeo Drive Women's store Renovation - Los Angeles 

Rodeo Drive - SS18 launch 

Rodeo Drive VIP lounge - Los Angeles 

Miami Design District - November 2016

Miami Design District - November 2016

Saint Laurent x Colette, Paris - 2018 

Saint Laurent x Colette, Paris - 2018 

Sao Paulo,Brazil renovation 

Miami Design District - Miami, Florida 

Miami Design District - FW 2017

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Across the pond.

 

My journey with Burberry has been rewarding. Over the past six years I have had the opportunity to work on amazing global projects with inspiring leaders. The brand shaped me into a true leader within the visual merchandising field.

From working in London for two years designing showroom markets to global store openings in; South America, Europe and Asia. Take a look below at a few of the projects that I brought to life.

 
Burberry Beauty Box - Prototype store

Burberry Beauty Box - Prototype store

Burberry Beauty - Time Square takeover

Burberry Beauty - Time Square takeover

My Burberry pop up shop 

My Burberry pop up shop 

Burberry Regent Street - Global flagship opening, London

Burberry Regent Street - Global flagship opening, London

Regent street global flagship 

Regent street global flagship 

Burberry 'with love' festive windows - 2014

Burberry 'with love' festive windows - 2014

Festive windows - 2013 SoHo

Festive windows - 2013 SoHo

Festive puppet animation

Festive puppet animation

Festive interior animation for ad campaign activation

Festive interior animation for ad campaign activation

Heritage custom trench coat relaunch - 2015 London 

Heritage custom trench coat relaunch - 2015 London 

SS15 women's Heritage trench coat prototype - New York

SS15 women's Heritage trench coat prototype - New York

Spring 2015 Prorsum runway press room launch 

Spring 2015 Prorsum runway press room launch 

Men's SS15 'brand buy' selection - Horseferry House showroom, London 

Men's SS15 'brand buy' selection - Horseferry House showroom, London 

Burberry SoHo remodel - 2015

Burberry SoHo remodel - 2015

Men's SS15 'brand buy' selection - Horseferry House showroom, London

Men's SS15 'brand buy' selection - Horseferry House showroom, London

Burberry SoHo facade - 2015 

Burberry SoHo facade - 2015 

Rodeo Drive flagship 'burberry private clients' lounge 

Rodeo Drive flagship 'burberry private clients' lounge 

Rodeo Drive flagship grand re-opening

Rodeo Drive flagship grand re-opening

'My Burberry' fragrance launch window - New York

'My Burberry' fragrance launch window - New York

Festive holiday windows - Chicago 

Festive holiday windows - Chicago 

Men's Prorsum windows 

Men's Prorsum windows 

Women's SS14 Prorsum launch windows - SoHo

Women's SS14 Prorsum launch windows - SoHo

Women's SS14 Prorsum launch windows - SoHo

Women's SS14 Prorsum launch windows - SoHo

When approached by a government intelligence consulting firm to partner on the conceptual branding of the company, I jumped at the opportunity.

 

Politics can be complicated; design doesn't have to be. The Partners of the Efiia Group had a vision for their brand and they wanted something different. Efiia came to me with a concept, and I delivered a physical branded space. Efiia is Greek for intelligence, so naturally I decided on a crisp clean aesthetic. It was essential to maintain the classic D.C. architecture in consideration of their government clients, but to also recognize that these spaces needed to foster collaboration and creativity in this government think tank.

 
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Efiia HQ is located in the historic Walker building in Washington, D.C., formally President Obama’s marketing campaign headquarters. 

This project was not just about creating a space - it was about creating an idea.

This project was not just about creating a space - it was about creating an idea.

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The brand experience of the physical space is consistently represented on all media channels and customer facing marketing. 

Design for love

 

Founded in 2012, DragOn is an annual showcase of creative costume and drag talent. The event shines a spotlight on New York City’s LGBT community and allies in support of GMHC and the fabulous performers

 
This year we hosted over 500 guest showcasing some of NYC most creative talent. All proceeds benefit GMHC&nbsp;

This year we hosted over 500 guest showcasing some of NYC most creative talent. All proceeds benefit GMHC 

2015 DragOn - Glamatron

2015 DragOn - Glamatron

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DragOn 2017&nbsp;

DragOn 2017 

DragOn committee, GMHC CEO/board of directors and myself rang the NASDAQ opening bell in honor of national gay pride month.

DragOn committee, GMHC CEO/board of directors and myself rang the NASDAQ opening bell in honor of national gay pride month.